Black Friday, Cyber Monday—any sale, really—should be an opportunity to increase sales. Whether you started planning for the big holiday sales during the summer or have done nothing yet, you still have time to generate additional revenue if you act now. Put serious thought into what you are offering before you launch. Poorly designed offers can damage your brand by really annoying your potential buyers. First, always protect your brand This is one time when you do not want to be copying what the corporate stores are doing. USAToday lists tactics to avoid in its recent article “4 Black Friday Facts