All small businesses want to increase customer engagement. After all, the more engaged your customers are, the more loyal they will be to your small business. Immersive technology is a new strategy successful businesses are using to attract the attention of customers and prospects. Augmented reality and virtual reality are two examples of immersive technology, and while that may sound too complex for your small business, they’re not. Here’s how these relatively new technologies can help your small business. Previously associated with the gaming industry, immersive technology refers to technology which allows the replication of the physical world by creating