Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. Without email automation, your marketing team misses major opportunities to nurture and engage your target audience and contacts. In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most crucial question: what is email automation? What is email marketing automation? Why You Should Use Email Marketing Email Automation and Marketing Statistics