Now with 800 million monthly active users, TikTok has quickly risen to become one of the most popular social media platforms of 2020. Naturally, brands of all kinds are now getting involved, trying to engage TikTok’s user base. Here are eight of the best examples of brand marketing we’ve seen on TikTok so far. Elf Cosmetics With four billion views and three million user generated videos, Elf Cosmetics’ ‘Eyes Lips Face’ challenge has been described as the ‘most influential campaign on TikTok’ to date. The campaign involved the creation of an original song (called ‘eyes lips face’) to go alongside