We’re not lying, this really happened. We were able to increase our in-funnel trial take rates by 700%, and we’re going to tell you how. In digital marketing, whenever you’re not getting the results you want, usually it’s because of: Your offer Your funnel strategy At DigitalMarketer, we realized that we weren’t just doing one wrong, we were doing both. Our initial funnel strategy looked like this. The 5-Step Funnel It was a 5-step funnel strategy that focused on generating the most immediate customer value. Step #1: Lead Magnet Step #2: Entry Point Offer Step #3: Core Offer Step #4: