Everyone says they’re data-driven. But are they, really? Because here’s the thing: You’re only truly data-driven if you’re making decisions based on accurate data. And that’s exactly the problem. Because in most cases I see, a company’s data is inaccurate. It seems OK on the surface. At first, it doesn’t raise any red flags. However, when you dig a little deeper, you start uncovering all of these different issues. For example, social traffic is almost always underreported inside Google Analytics. A company launches a new social campaign to bring in leads. But three weeks later, results don’t look encouraging. But many