Have you ever been a regular at a coffee shop where the barista knows your name, your order, and what time you come in? Some baristas will even have your drink waiting for you when you show up. Sometimes you may even get a free drink as a reward for your loyalty. This kind of coffee shop-style strategy is an amazing way to retain customers—where else is someone going to memorize all that information about you? You might think it’s impossible to replicate this digitally, but it’s not. Marketing tools like an integrated CRM, along with automation, can track all