By Nils Engelking The strength of a company’s marketing and sales strategy has a huge impact on its success and growth. Including quick response (QR) codes in a marketing toolbox can be an effective and inexpensive way for a business to promote brand awareness, reach a target audience, boost customer engagement, as well as measure a campaign’s success. Whether your company is a startup or an established brand, learn how to effectively use QR codes to enhance your next marketing campaign. 1. Existence stage: Increasing brand awareness Startups, in particular, are often hard-pressed just to get their company noticed and