Content marketing is a tool that anyone can use. It can be niche specific. It can be in any format imaginable. It can also be absolutely free. But not everything about creating content is easy. There are elements that can bog you down and bum you out if you’re not too careful. And then far too often, there are elements of content marketing that we tend to ignore altogether. In this particular instance, I’m talking about the maintenance phase of content marketing. Even though updating old content has been proven to help your SEO, it still doesn’t get much attention