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Lingering Questions: What Marketing Masters Want to Ask Each Other

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. …
HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ …

“Just GPT it” is all the rage right now. “Just GPT it” is all the rage right now. (Okay, okay. …
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh …

As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started …
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. …
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

One tiny little layout change netted us an almost 20% increase in on-page conversions. One tiny little layout change netted …