Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of 2,001 Americans who’d made at least one purchase on Amazon in the past six months, found that while price was the “biggest factor” in their decision-making, reviews were also a significant consideration. (Nearly 90 percent of consumers read reviews before making a local business purchase-decision.) Source: CPC Strategy 2019, n=2,001 U.S. adults Asked about the trustworthiness of reviews on Amazon, 75 percent