Have you ever thought of supporting a cause in your business, such as a charity or a social issue, for marketing visibility — as well as for doing good? Cause related marketing is a big deal these days among large brands. More brands take a stand on societal issues than ever before. Small businesses, of course, have always supported their communities by giving back. They may not call it marketing. Marketing may not even be their primary goal. Yet, many small businesses do in fact get marketing benefits from supporting causes. Below we take a few minutes to explain the