Politicians are no strangers to objectives, custom audiences, placements, and campaign budget optimization. Just like other savvy business owners and marketers, they’ve figured out that they can reach their audience where they are hanging out—on social media. And while political ads have been a hot topic of debate lately, their presence, and the strategies and tactics behind them, are an undeniable force in the marketing world. As of Q2 of 2019, Facebook has 2.41 million monthly users. This means that politicians can reach virtually anybody they need to, especially voters located in the US. In this article, we’re going to