Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Blogs and podcasts are both powerhouse marketing tools. But when comparing blog vs. podcast, which is the better bet for your business? Podcasts and blogs have the power to nurture customer relationships and deepen brand loyalty. Both highlight authority and expertise. And both forms of content can boost traffic and generate leads. Each format has benefits and drawbacks, and before launch, you’ll want to know which will offer your business the best ROI. Let’s take a closer look