Businesses often face the dilemma as to which are the best customer experience tools. The answer to this problem can never be a one-size-fits-all approach. As per 2019 Digital Trends Report by Adobe and Econsultancy, all the successful companies are delivering first-class, personalized customer experiences built on a foundation of integrated marketing and CX technology. In the pie chart below, we can see that the reasons to improve customer experience. It improves customer retention and customer satisfaction and increases cross-selling and up-selling. Why Improve Customer Experience Customers engage with brands that give them a more personalized experience. The businesses need