For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert. Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Clear CTA A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such