I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? Mine kinda was, for a minute. But, then I started thinking. Maybe she’s right. Let’s consider some key facts. #1 – Lurkers are an increasingly growing segment. I haven’t seen any stats to back this theory up recently, but I have a feeling the number of “lurkers” is growing while