As we enter the thick of the holiday season, it’s time to make a final decision on what your business will do regarding holiday greeting cards. Whether it’s a time-honored tradition in your corporation or it’s the first time you’ve considered it, you must ensure everyone is in agreement and you aren’t falling for the mistakes other companies too frequently make. Determining your aim Before exploring some of the common gaffes and mistakes, it’s important that you have the foundation of your holiday card campaign secure. Do you have a purpose behind sending cards? In most situations, you will send