If you’re a marketer, you cannot ignore meme culture. If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. A caviar what now? If you’re not familiar with the caviar bump, you’ll be thankful to know it