More than two billion people actively use Google Chrome.
There are tons of features that make the browser so popular, but some of the Google Chrome extensions are arguably the most useful marketing features of all.
Google Chrome extensions take up less space than traditional desktop apps, you can update them more easily, and they usually cost less.
If you’re looking to boost your SEO strategy, there are several Chrome SEO extensions that can help you rack up rankings, track performance, and view metrics of your progress.
However, there are more than 100,000 extensions to choose from, so it can be hard to determine which ones you really need.
So here are 15 SEO Chrome extensions you can’t live without.
1. Keywords Everywhere for faster keyword research
Keywords Everywhere is a free tool that can help you save precious time on keyword research so that you can get the rankings you want quicker.
With this extension, you can check out the cost per click for any given keyword across tons of websites, view your Google keyword search volume, and more.
You won’t have to spend time searching and copying data from different sites, which is huge.
You can also download your metrics as a PDF or Excel document for easy sharing or record keeping.
Websites that it supports include:
Uber
Amazon
Moz Open Site Explorer
Google Analytics
Bing
Google Search Console
Once you know your target keywords, it might be a good idea to get a read on your competitors.
2. MozBar to find out how popular your competitors truly are
MozBar is a great extension for all things SEO.
You can run a quick SEO site overview of any page. Once a user is logged in with a Moz community account (which is free), MozBar begins to analyze websites and SERPs.
It takes a look at on-site content, social media engagement, technical SEO, and backlinks for any page you want.
These metrics can help you find out how popular a website really is.
The higher the domain authority and page authority, the more popular any given site will be. MozBar collects and displays this data quickly and efficiently.
With a free Moz account, you’ll gain access to custom searches, link metrics, page overlays, and more.
If you need to do some website audits or find out the specifics about the competition, MozBar is the tool for you.
SEO Peek is another helpful extension for SEO audits. Here’s how it works.
3. SEO Peek to check the on-page SEO factors of any site
If you need to check the on-page SEO factors of a website, look no further than SEO Peek.
It checks the DOM of pages, so you won’t need to waste time worrying about the HTML source.
This tool will automatically fetch and display the page title, meta description, meta news keywords, headings, and more.
The SimilarWeb extension is also great for site analysis, but it analyzes even more than general SEO.
4. SimilarWeb for general site analysis
This tool takes all traffic sources into account during site analysis, so you get more than basic SEO information.
You can gain deep insights into traffic, site time, bounce rates, and more.
The tool does this by analyzing the clickstream data from tons of Internet service providers, client data, and SimilarWeb site crawlers.
In just seconds, you can see a company’s target audience demographics, the amount of money they spend on paid content, and the locations that their web traffic is coming from.
These factors all affect SEO in some way or another, so if you need to know everything about a competitor’s digital presence, don’t shy away from this extension.
Specific tag analysis can be just as useful as general site analysis. Here’s an extension that can help you do it.
5. Tag Assistant for tag analysis
This extension may not have as many bells and whistles as some of the others, but it’s definitely useful.
Tag Assistant is a trouble-shooter that analyzes Google tags like the ones that are necessary for Analytics and remarketing.
This tool can record sessions and analyze tracking tags by looking at user journeys, making it great for verifying whether you’re using tags correctly or not.
If there are any tag errors, the tool will notify you so that you can make corrections.
Speaking of making corrections, do you know how to find redirect errors so that you can fix those, too?
6. Redirect Path for error detection
Redirect Path is more than just a broken link checker.
It uncovers 500 and 301 HTTP status codes, flags any meta or Javascript redirects, and more.
This extension can help you be sure that technical issues won’t skew your SEO campaign results. If there is a page error, you’ll see a notification like this:
Once you correct the page error and there are no issues, the red notification will change to green.
The problems that this extension uncovers can be difficult to spot otherwise. And that’s precisely what makes this tool so useful.
If you aren’t aware of redirect issues, your rankings could be dropping without you ever knowing why.
If you’re looking at a single page or a small group of pages, this tool works best. But you can’t perform a full site audit with Redirect Path.
For all redirect paths on your pages, you can also view information like the server, modification data, content type, language, and more.
And the tool features a “copy to clipboard” feature, which is a neat perk.
But if you need to know exactly how a competitor got such high rankings, SerpWorx is the tool for you.
7. SerpWorx to uncover how your competitors are ranking so high
Unlike most of the other tools on this list, SerpWorx is a paid extension.
It’s $9.95 per month, but the insight it offers is truly priceless.
With this tool, you can view Majestic metrics like Citation Flow, Trust Flow, and more. (I’ll talk more about Majestic next.)
You can also see Moz and SEMRush data right from one interface.
If you already have an Ahrefs account, you can connect this extension to your account with just a few clicks.
A free trial of the tool is available, so you can give it a test drive before committing to the monthly payment.
And if you need to find out the quality (and quantity) of backlinks, Chrome has you covered. There’s an extension for that.
8. Majestic Backlink Analyzer to find out the quality (and quantity) of backlinks
Building high-quality backlinks is hard. But with help from this extension, it can be pretty easy.
Majestic’s Backlink Analyzer lets you find out the total quantity and quality of backlinks that point to any given page.
It also shows you topical relevance to the source content, a Backlink history chart, and more.
Once you find out which backlinks your competitors have, you can try and get those same sites to link back to you, too.
That might require some outreach. Luckily, the Hunter extension can help you with that.
9. Hunter for outreach
If you’re looking to strengthen your brand’s presence on Google, some outreach can serve you well.
If you want to get in touch with a website owner to swap links, write a guest post, or make them an offer, the first thing you’ll need is their email address.
It can be tricky to get this contact information unless you use Hunter.
You can use it to find email addresses for just about any website with a couple of clicks.
Just select the email addresses off of the list that you need, and that’s it!
The only con about this extension is that you can’t integrate it with LinkedIn.
Once you’ve done your outreach, you should probably look at page speed. It’s just as important.
That’s why you need an extension to analyze it.
10. Google PageSpeed Chrome Extension to analyze site speed
Google PageSpeed Chrome Extension is perfect for analyzing page speed, which can lower your rankings if speeds are too slow.
If pages are taking too long to load, people will bounce off of them like crazy.
Google PageSpeed lets you take a look at just how fast your website is loading with a single click.
It’s easy and quick to use, so you can check up on your page speeds without losing a huge chunk of your day.
The tool will give your site a page speed score out of 100 and provide suggestions that can help boost your speeds, such as optimizing images.
It’s not just for analyzing desktop speeds, either, You can also use this extension to check in on your mobile loading speeds.
Then you might need an extension for site profiling. Luckily, BuiltWith can help you do that.
11. BuiltWith for site profiling
BuiltWith does exactly what it sounds like it does. It profiles a site to find out what kind of technology the site’s owner built it with.
You can find out the copyright year, web servers, and more for a competitor’s site in mere seconds.
When you open up the extension, here’s just some of what you’ll be able to view for every site:
Analytics
CMS
Web server
Framework
Advertising
Analytics and tracking
JavaScript libraries and functions
Mobile
Content delivery networks
Each section covers the kind of technology the site uses and also contains a link for every description.
When it comes to SEO, you need to know exactly the kind of platform that the sites you’re looking at are using.
Are they using WordPress or Drupal? Do they seem to use a few specific plugins or track their actions with a special tool?
Are they using Google Analytics or Adobe Analytics?
These kinds of insights can help you decide what changes you can make to your own site to find similar success.
Now, at some point or another in your SEO optimization journey, you might need to convert some HTML tables. Here’s a tool that can help you do that.
12. Table Capture to convert HTML tables
Table Capture is a Google Chrome extension that converts HTML tables so that you can paste them over to Google Sheets, Excel, or Open Office.
While you’re on a page with an HTML table, all you have to do is select the icon for Table Capture.
Then, a drop-down menu will appear with a list of the HTML tables on the page that you can choose from.
From there, you can choose whether you want to copy the information to your clipboard or open up a Google Doc to paste it automatically.
If the table includes links, you can include those with the table information by finding them under “Options.”
Then, click “Extract link URLs from table cells.”
The extension will then pull the link beside it rather than as anchor text like this: Link here (http://www.here-is-the-link.com).
If you need to review competitor websites or gather ideas for lead generation, this tool can help you save a ton of time.
Character count can also affect SEO. Here’s how to make sure that the character counts of your pages are where you want them to be.
13. Character Count to show how many characters are on site pages
Character Count shows you how many characters that you have highlighted on any web page.
Why is this important? Because there are cutoff lengths for title tags, meta descriptions, and more.
For example, Google will only display the first 50 to 60 characters of your title tags and 150 to 160 characters of your meta descriptions.
All you have to do is click this extension to activate it, highlight some text, and the total number of characters will show up in the upper right corner of your browser.
It really is that simple.
If you’re writing ad copy or a blog post, this tool can also help you quickly view how many characters are on existing pages or works in progress.
If you need to further analyze the meta information for any given site, I’ve got an all-in-one extension for you.
14. SEO META in 1 CLICK for page titles, meta descriptions, and more
The SEO META in 1 CLICK extension shows information for any website under five different categories:
Headers
Images
Links
Social
External tools
It also provides a “Summary” page for all five categories.
The summary tab provides information about the page title, meta description, meta keywords, URL, author, and more.
Underneath the “Headers” tab, you’ll find information about each header beginning with h1 tags.
The “Images” tab will tell you how many images are on a page as well as the alt or title information.
The “Links” tab will tell you the total number of links, internal links, and even the number of links on the page without a title tag.
This is helpful for checking your own page for missing SEO elements.
The “Social” tab shows you Facebook Open Graph and Twitter information for the page.
Under the “External Tools” tab, you’ll find more SEO tools that SEO META in 1 CLICK recommends.
Optimized images boost SEO. That’s why a tool that can help you capture images for your web pages and blog posts can come in handy.
15. Evernote Web Clipper for adding photos to your blog posts and pages
The Evernote Web Clipper works beautifully for saving any images you see online and adding callouts or markups to the screenshot.
You can clip pages, annotate images, and more.
And here’s the best part: You can access all of your captured photos from anywhere just by logging into your account.
Use it to save articles to read offline, capture and save screenshots, share your notes with others, or collaborate with another user.
You can sync all of your images across your devices, too, thanks to the Evernote Library feature.
Conclusion
Tons of people use Google Chrome on a daily basis, and for good reason.
Chrome extensions make life easier, and SEO extensions are especially useful for marketers. They can help you track your performance, rack up rankings, spy on competitors, and analyze metrics about your progress.
But it can be hard to know which ones you need in a sea of 100,000 options. That’s why I’ve narrowed it down to these 15 tools.
For faster keyword research, use Keywords Everywhere. MozBar can help you find out exactly how popular your competitors really are.
SEO Peek is perfect for checking on-page SEO factors, while SimilarWeb can help you perform general site analysis.
Tag Assistant is great for analyzing different Google tags, and Redirect Path can help you detect errors.
SerpWorx will help you find out how your competitors are earning high rankings.
You can use Majestic Backlink Analyzer to find the quality and quantity of your backlinks (or your competitor’s).
Hunter is great for finding emails for outreach, and Google PageSpeed is perfect for analyzing how fast your pages are loading.
You can use BuiltWith for site profiling, Table Capture is useful for converting HTML tables, and Character Count can help you keep track of how many characters are on a page.
Use SEO META in 1 CLICK for all things “meta” and Evernote Web Clipper to capture high-quality images.
Which Google Chrome extensions do you use for SEO?
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