There are many social media schedulers out there, and picking the right one can be overwhelming. Learn how to pick the social media scheduler that’s right for your business.
One of the first steps to social media management is finding the right tools to coordinate everyday tasks. With the stress of a tight budget, a crunching timeline, and social features that your company is specifically looking for, finding the perfect scheduler can be a daunting task. In this guide, we break down the industry’s best schedulers. We’ll list information such as pricing, plans available, notable features, and recommendations of each tool. This should make it easy to pick what scheduler will work for your business.
Note: Features and prices below may be changed by the tool provider.
Sprout Social
Image by Sprout Social.
Sprout social is one of the most popular schedulers out there, but it can be an expensive solution for your social team. With its paid-per-user pricing, social teams of more than 3 users can get costly. However, Sprout Social offers many solutions for different types of businesses. It’s also easy to use and will most likely have all the features that you’re looking for. Looking for analytics and automated live reports? Then this is one of the best tools for you.
One of my favorite features is that you can bulk schedule posts easily. For example, if you want to share an article on Twitter every 2 weeks, you will be able to do so when you first schedule it out. It’s a huge time-saver. Sprout Social is also a solution that is scalable with your business. If you want to test it out, there’s a 10-day free trial available. You can learn more about it here.
Startups, small to established businesses: $99/user per month
All-in-one social inbox: Rounds up all your social messages in one place so you can respond to inquiries across social networks.
Mobile app: On-the-go social management
Basic reporting features
Five social media profiles
Corporate: $149/user per month
Includes all features mentioned above
Ability to pull trends, engagement, and a campaign report
An approval workflow
Ten social media profiles
Enterprise: $249/user per month
Includes all the features listed above
Chatbots & automation tools
Advanced reporting
Shared asset library
URL tracking
Ten social media profiles
Social Studio
As part of the Salesforce’s Marketing cloud, Social Studio is a social media marketing tool for large and enterprise businesses. Take note that this is an expensive solution, but reasonably so. It connects with Salesforce’s Customer Relationship Management (CRM) feature. According to Social Studio, you can “route social posts to complete the picture of your customer across social, email, and other digital channels.”
Compared to other social schedulers, its features are limited. Aside from the CRM feature, it’s notable feature include managing content across internal teams. As mentioned in Finance Online, its pricing caters to “different packages that are tailored according to your company’s size, needs, budget, and industry, among others.” You’ll need to contact Social Studio for a quote. Learn more here.
Later
Image by Later.
Are you focusing your social efforts on Instagram? Then Later is the social media scheduler for you. There are many features to love. But, some noteworthy ones include a visual planner, auto-publishing on Instagram, and a media library. You can also easily find and repost user-generated content and create a shoppable feed. Later is affordable as well (however, they offer a monthly per-user pricing which can get expensive if you have a big team). Learn more here.
Solopreneaurs, Startups: Free/user
Media library
Basic Instagram analytics
Schedule photos only
Solopreneaurs: $9/user per month
All features listed above
Schedule photos, videos, multi-photo posts
Tag users in each picture
Location feature
Search & repost UGC content
Startup and Small businesses: $19/user per month
All features listed above
Two users
Hashtag suggestions
Conversations: Manage & reply to all Instagram comments
Contributors: Request and collect your media
Optimal time suggestions
Shared calendar with team
Shoppable feed
Tip: Later also schedules on Facebook, Twitter, and Pinterest.
Buffer
Image by Buffer.
Are you an agency, or are you planning on scaling your business? Then Buffer is the perfect solution for you. It’s relatively affordable as well as scalable. If you have a big social team, we recommend Buffer since it doesn’t offer a per-user solution. This way you can add team members to your team, all of whom will be included in its monthly plan.
Buffer’s notable features include auto publishing on Instagram, approval process, team management, social support (at an additional cost), and analytics. You can also schedule posts to Twitter, Facebook, LinkedIn, and Instagram. There’s a free trial for plans above $99/mo. Learn more about it here.
Solopreneaurs: Free
Three social profiles
Mobile app
Video & GIF uploader
Link shortening & tracking
Solopreneaurs & Startups: $15/mo.
All the features listed above
Eight social accounts
Pinterest scheduling
RSS Feed: Find content easily
Calendar feature
Analytics
Startups and Small businesses: $99/mo.
All features listed above
Five team members
25 social accounts
Advanced analytics
Small and medium sized businesses: $199/mo.
All features listed above
Ten team members
50 social accounts
Large and Enterprise businesses: $399/mo.
All features listed above
25 team members
150 social accounts
Add on: Social support starting at $50/mo.
Add on: Advanced Analytics aren’t available yet, but you can sign up for early access here.
Hootsuite
Hootsuite was one of the first schedulers out there, and it’s well-known in the industry. The platform isn’t as seamless and modern as others, but it won’t break the bank, either. Hootsuite’s notable features include bulk scheduling, content curation, monitoring, team management, and integrations. Learn more here.
Solopreneurs: Free to $29/mo.
Bulk scheduling
Analytics
RSS integrations
Start-ups, small to established businesses: $129/mo.
All features listed above
20 social profiles
Three users
Custom analytics report
One Hootsuite platform certification
Established businesses: $599/mo.
All features listed above
35 social profiles
Five users
Approval workflow
One social media certification
Extended training
CoSchedule
Image by CoSchedule.
CoSchedule doesn’t just schedule your posts for you. It’s also a great all-in-one tool for your marketing team. You can manage everything in one calendar, and you can also communicate across different marketing teams seamlessly. For example, you’ll be able to work with your events, content, promotions, and social teams to make sure every content piece you produce gets shared. It’s a dream tool for every marketing project manager. You’ll save hours by streamlining your marketing and social processes.
CoSchedule’s notable features include team management, marketing calendar(s), a blog management feature, integrated email marketing, and social automation. You’ll also find project workflow management, bulk schedule, and integrations with various apps. So, what’s not to love? Well, it can get pricey, but it’s not a per-user system so you’ll only need to pay an all-inclusive monthly cost. Learn more here.
Solopreneurs: $0 to $49/mo.
Eight social profiles
Blog & social scheduling
Email Marketing
Social Analytics
Startups and Small businesses: $60/mo.
All features listed above
Three users (add more for $19/user)
Ten social profiles
Social promotion
Business analytics
Established businesses: $300/mo.
All features listed above
Five users (add more for $19/user)
15 social profiles
Marketing Campaigns
Workflow approval & management
Multiple calendars
Account manager
Enterprise: $1,200/mo.
All features listed above
Ten users (add more for $19/user)
25 social profiles
Team training
24/7 support
You can also find various agency plans through here.
Quuu
Image by Quuu.
Quuu is perfect for businesses who are focusing on redistributing quality content. This scheduler hand-picks quality content every day so you can reschedule them easily. While there isn’t a free account, there’s a free trial available for 30 days. Learn more here.
Start ups: $15/mo.
Up to 6 suggestions per day
Unlimited access to curated content library
Ten social profiles
Repost feature
Small businesses: $49/mo.
All features listed above
25 social profiles
Established businesses: $99/mo.
All features listed above
50 social profiles
Top image via Ser Borakovskyy.
For more social media tips, check out:
6 Quick Social Media Tips and Tricks That Actually Work
The 5 Essential Steps of Successful Social Media Marketing
Social Media Marketing Toolkit for Every Type of Business
4 Last-Minute Ways to Maximize Your Holiday Sales
How AI Tech is Changing Small Business Marketing
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