You probably think that Google Analytics has lost its value because they’ve stripped away valuable keyword data. But Google Analytics is still one of the best SEO measurement tools out there. You can get tons of actionable data from the platform at your fingertips in just a matter of minutes. And you can use this data to find huge insights that can help you figure out exactly how to optimize your website to boost search traffic. But you’ve got to know where to look and which reports to run. In this article, I’m going to show you how to find and