This article has been contributed by Nick Voorhees. It’s no secret that social media is over-saturated with competing interests ruthlessly seeking attention. An unfathomable amount of new posts are uploaded every second and most of us mindlessly scroll while our minds are elsewhere. Like any other business owner, musicians, music producers, DJs and other music creators are forced to navigate these oversaturated waters that are essentially a popularity contest. The music industry has reached a point where branding can create a more successful career than the music itself. Standing out in a unique way is more crucial now than ever,