The first half of 2020 has been eventful for ecommerce. Of course technical innovation has progressed: Shopify launched a marketplace, Google relaunched organic product listings, Facebook introduced ‘shops’, and thousands of other changes. But much of the first half of 2020 was shaped by a disease named after 2019. The effects of ‘SARS2’ on ecommerce are tough to overstate. Tens of thousands of businesses sold online for the first time. Millions of transactions that would normally have taken place in stores shifted online. Ecommerce went from ‘high priority’ for most retail businesses to ‘the priority’. Some categories of retail jumped