Here’s how you can turn yourself into a crucial resource for reporters during this global crisis. Media relations has become a pivotal component of PR efforts amid COVID-19 fallout. How communicators represent their clients is perhaps more important now than ever. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience? Here are some suggestions: 1. Provide genuine value and information. It is important to position experts in a way that is not going to come across as disingenuous or moving