Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out how to refine their values, habits, and ideas into a set of values. To keep growing, companies need something their teams can get behind and understand. This search has led many people to HubSpot’s culture code — and the original 2013 deck has almost 6