Landing page is an online marketing concept. It is the first web page or the “lander” page that people see when they click on a search engine optimized search result. This is an important page of any website and mostly is a direct sales copy. It is often similar to the advertisement of the product or service that is on offering. It gives precise information relating to the product and how the customer can buy the product or service. Many times, online websites have landing pages with details of how to register with them and payment options for the services