By Leighton Burley Modern, beautiful web design is integral to the success of your digital marketing strategy. A well-designed website can showcase your brand and elevate your business above of your competition, while an outdated or poorly-designed site can inhibit the growth of your company. Your website is where prospective clients make first impressions about your business, and it sets the tone for what level of service, expertise, and experience they can expect from you. While it is true that redesigning your website can be a costly investment, it is often well worth the initial cost over the long term.