5 Iconic Logos – Why They Work and How to Make Your Own Without logos, we’d be stuck reading every single label and description to see if the product is any good. A logo is a sign that ‘it is’. Or that it isn’t good—but let’s stay on the bright side of things. Think of a logo as a wedding ring: it has to show what it stands for, convince you, represent a good match. It’s something you give your clients, and they are proud to show off to everyone who did—and didn’t—ask. Any designer can tell you about the