The ongoing coronavirus pandemic is impacting ad budgets around the world, no matter the scale of operations. While online subscription services, ecommerce, social media, and gaming services can survive this outbreak, most brands are rationalising spends as things progress. However, contrary to popular belief, most digital consumers seem to be spending more time on online platforms than ever before, leading to strong engagement on relatable content, and leading to a great opportunity to drive wider adoption at a lower cost. Here are five simple tips on how your digital campaigns can continue to thrive in the COVID-impacted ad industry: 1.