I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information. That’s when I realized that an email footer can be used for much more than a