Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and buy, with a heavy focus on e-commerce and online ordering. According to McKinsey, lockdowns, as well as a shift in consumer priorities toward health and safety, condensed five years of e-commerce growth into three months. These massive shifts are ones that CPG marketers should take note of and leverage, especially