Sales and marketing are traditionally viewed as two separate departments. However, it wasn’t until recently that companies began to understand the benefits of aligning their sales and marketing strategies and making them work together towards the common goal – increased revenue. Still, sales and marketing alignment can be challenging, and you are likely to come across various difficulties. So, we compiled a list of the obstacles you should expect to come across and how to deal with them. 1. Weak Communication Poor communication between your sales and marketing departments can be the result of many things – independent development, unclear