I’ve mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about how important creating quality, revenue-generating content is to our strategies, but we rarely show what high-quality blog content looks like. Sure, I stumble across the occasional article that says, “Oh, yeah, here are a few blog post ideas to consider, and don’t forget your call-to-action!” For the most part, however, us digital marketers are left to our own devices to figure out how the proverbial blog content sausage gets made — almost always without