You already know it’s harder to get traffic from the social web unless you spend money on ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. But the reality is you can’t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube or any other new contender that comes out and gains traction. These social sites command so much traffic, that we have no choice but to be on them. Just look at the Similar Web numbers for Facebook…