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In addition to hauls and tutorials, beautyYouTubers are also known for sharing their makeuptransformations online.
Over the past few years, everyone from Jeffree Star to Jaclyn Hill has shared what they look like with and without makeup.
NikkieTutorials and James Charles have also gotten in on the trend.
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Though we live in a world of Facetune and filters, most beauty YouTubers aren’t afraid to show viewers what they look like without makeup.
Over the past few years, some of the internet’s biggest stars have shared their glamorous beauty transformations online. Jeffree Star, for example, has had his makeup done by other artists on camera, while Jaclyn Hill has shared tutorials that show her natural appearance.
Here’s a look at what 14 beauty influencers look like when they’re not wearing makeup.
Nikkie de Jager — who’s known as NikkieTutorials — shared a side-by-side look at her face with and without makeup.
In a 2015 video titled “The Power of MAKEUP!,” de Jager said she was inspired by an episode of “RuPaul’s Drag Race” to show show her followers just how drastically you can change your appearance with makeup.
On the left side of her face, she used 10 beauty products, including the Urban Decay Naked Skin Concealer, and the Too Faced Chocolate Bar Eyeshadow Palette. On the right side, however, she used none.
She’s also shared complete makeup transformations online.
In June, de Jager uploaded a video called “FULL FACE OF FLAWLESS: In-Depth Makeup Tutorial.” She attempted to give herself a “soft beat” makeover after a Twitter user said she wasn’t capable of creating the look.
Throughout the video, she used products from brands like Marc Jacobs and Fenty Beauty to creat rosy cheeks, matte eyes, long eye lashes, and glossy lips.
In many of his videos, James Charles wears “soft glam” beauty looks.
Charles reviewed the Anastasia Beverly Hills Luminous Foundation for a video posted in August to his YouTube channel.
Whereas his natural look includes wispy eye brows and a freckled complexion, Charles used makeup during the video to create Instagram-style browns, longer eye lashes, and a full-coverage foundation base.
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