In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that entrepreneurs often make while creating articles and posts. To help you avoid these mistakes, we asked a panel of Young Entrepreneur Council members this question: What is one misstep small businesses should watch out for when they’re first getting involved with content marketing? What should they do instead? 1. Publishing for the sake of publishing Content marketing is a great way to build trust and establish your brand