Traditionally, seasonal shopping and holiday sales are B2C centric—Santa Claus is known for making toys, after all, not Cloud ERP. But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. Mostly because they’re looking for deals and discounts. What can you do to ensure your holiday greetings (and offerings) not only stand out in your prospective customers’ inboxes but also help drive sales? Why use B2B email marketing this holiday season?