In a mobile-first world, it’s easy to think anything related to your brand’s mobile presence should be a top priority. However, entrepreneurs have found that some mobile initiatives simply aren’t worth the ROI. What’s one mobile priority you’ve seen (in your own company or that of others) that tends to be costly, underperform and generally is overrated? 1. Generic CSS Frameworks Avoid generic CSS frameworks like Bootstrap. We tried Bootstrap and found it is bloated with extra code that makes mobile sites and applications display poorly. While it is easy for beginners to implement, it is best to use your