I’m interested in taking my personal brand in a new direction. What should I do first, especially if I want to bring my current following with me? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Understand Why You’re Changing Your Brand “Dig into WHY you want to move away from what you’re doing. After you have your strong why, connect with your current following and talk to them about your why. Let