Revised and updated July 15, 2020 Finding the right name for your startup company can have a significant impact on your success. The wrong name can do worse than fail to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts. Here are 10 helpful suggestions on how to come up with a winning name for your business: 1. Avoid hard-to-spell names You don’t want potential customers getting confused about how to find your business online. You want to avoid having