The holidays bring fierce competition but also plenty of opportunity to capture new customers. In 2017, the winter holiday sales brought in $138.4 billion of revenue online, with in-store sales adding up to $691.9 billion. To help you have your most successful holiday sales season yet, follow these 10 tips. 1. Determine the type of discounts you want to offer. 2018 consumers are savvy shoppers. They know that businesses are competing for customers, and they are on the lookout for discounts and sales. Now is an ideal time to strategize ways to take advantage of the hunter instinct. You could