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YouTube: An Insider's Guide to Climbing the Charts

Amazon Price: $29.99 $20.30 You save: $9.69 (32%). (as of February 20, 2018 1:14 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about — especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 50,000 YouTube subscribers and over 6 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:
Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success story Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing — and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

Product Details

  • Paperback: 304 pages
  • Publisher: O’Reilly Media; 1 edition (December 1, 2008)
  • Language: English
  • ISBN-10: 0596521146
  • ISBN-13: 978-0596521141
  • Product Dimensions: 7 x 0.8 x 9.2 inches
  • Shipping Weight: 1 pounds

Customer Reviews

Still Relevant

2 people found this helpful.
 on December 15, 2014
By Willow Redd
While this book was released in 2008, making all the detailed information about creating and managing a YouTube channel out of date, Alan Lastufka and Michael Dean have created a bit of timelessness as well. Some of the more serious advice; what to do, what not to do, how to engage your viewers, how to expand outside of YouTube; remains as solid and poignant as the day it was written. What really makes this a must-read book for any YouTuber is the focus on community and art, which is what made YouTube what it is, even if the site itself seems to continuously make moves away from both in favor of more corporate pursuits (sadly, a side-effect of doing business).

Real Experts, too true

One person found this helpful.
 on February 6, 2014
By Bruce E. Bennett
Fellas who have been making videos, sometimes a viral, for many years on Youtube, describe the way a video channel can become successful and popular. Unlike other books that try to tell you what you want to hear, they reveal that it actually takes some real skill and a daunting amount of luck, an element that requires a lot of stick-to-itivness. I imagine the books that promise to reveal “secret shortcuts” may sell better, but they are exaggerating or just plain lying to sell those books. If you want the truth that you can actually work with, this is the book.

Great Basic Guide

8 people found this helpful.
 on April 14, 2010
By Only
This is a good, solid, basic guide to youtube. Ignore the hype behind the book, and there is a lot of it. The book is a simple, great basic guide to youtube with a common sense approach to achieving a lively channel. It’s not going to work a miracle for you. But nothing will.

Close to being the Bible for YouTube production

One person found this helpful.
 on July 7, 2013
By jok
A fun read with great insights and guides to what it really takes to be successful on this web site. Goes way beyong technical information. Introduces critical concepts to succeed with Web-based productions i.e., the importance of the YT “community” for better or worse. The URL reference list alone is worth the price of the book. Highly reccommend this to all but especially first-timers.

THE book for anyone looking to spice up and improve their content on YouTube

One person found this helpful.
 on November 6, 2009
By Paul
This book is helpful in every way I can think of. Everyone can learn many things from this book if you’re just starting out on YouTube or even if you’ve been involved with it for a while. I got this book after having a YouTube channel and posting videos for a year and it made me completely change and redesign my video posting experience. I started a new channel and made some crucial changes to my content. Now my videos are better than ever, I have a small yet very strong fan base and I have great, positive interaction with those who watch my videos. This book completely transformed my YouTube experience into something more!

Four Stars

 on June 6, 2016
By Evelyn L. Gresham
love it

Theory is still great. Technique might be outdated a bit. Is there an update coming?

 on February 9, 2015
By Communicator K
This manual may be a bit outdated on the nuts and bolts side, but the theory is all spot on. Give it a whirl if you’re trying to start a channel for yourself or your business. (Note: I’m doing a graduate thesis on YouTube for business communication.)

Lots of great information.

One person found this helpful.
 on October 9, 2011
By Sabu
I loved the book and it had plenty of great resource information. I love the fact that they put the information out in a way a newbie can understand
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