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Amazon Price: $24.95 (as of September 19, 2017 1:30 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Google processes nearly 6 billion searches every daymaking it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords

Product Details

  • Series: Ultimate Series
  • Paperback: 314 pages
  • Publisher: Entrepreneur Press; Fourth Edition edition (October 1, 2014)
  • Language: English
  • ISBN-10: 1599185423
  • ISBN-13: 978-1599185422
  • Product Dimensions: 7.8 x 0.8 x 9.9 inches
  • Shipping Weight: 1.6 pounds

Customer Reviews

Hands Down THE Best Adwords Resource

29 people found this helpful.
 on January 9, 2017
By Joshua Garrison
This is literally the best $15 I spent in 2016. I had recently hired an Adwords consultant for $500 a month to run the Adwords for my small bookkeeping business. To my horror, one month into the process I discovered that one of the ads they had written used the word “booking” instead of “bookkeeping”. This is an ad I had spent hundreds of dollars on.

the value in the book is already great enough. 3

2 people found this helpful.
 on September 24, 2016
By hisham
Perry is a world class AdWords guru and marketing guru.

This is a great product. A little wordy and unstructured, but packed with useful information.

12 people found this helpful.
 on November 28, 2012
By Jesse CreateThis
This is a great product. It is absolutely packed with great information, and case studies to back that information.

How much has this book been worth to me?

70 people found this helpful.
 on June 25, 2012
By Roy Furr
Late last week I posted a note on Perry Marshall’s Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don’t normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

Real World Examples and Easy to Implement

25 people found this helpful.
 on January 4, 2016
By Amazon Customer
Let me start by saying I am not a fan of hyperbole, or even over the top reviews, because, let’s face it, nothing is absolutely 5-star perfect. However, I am giving Perry Marshall’s book an overwhelming 5-star review because it changed my life. Sound like hyperbole? I know. But here’s the thing: my husband’s family-owned business was in serious, serious trouble, and the person doing the AdWords had convinced us that the only way to compete was to spend more money, even though we were already spending over 6 figures a year. Our CPCs were going up and our CTR and page views were going down–fast. The reason this book is different–and, in fact, life changing–is because Perry understands that it is about more than just AdWords. It’s about your product or service and your customer. Using examples and stories, this book helped me understand how to identify our USP, write great ads, and drill down our targeted keywords to the nth degree, lowering our CPC and increasing our CTR. In two weeks after implementing what I learned in this book, I increased our overall clicks per day by 30% and brought down our daily spend by 20%.

"THE" Bible for Learning Adwords!!

One person found this helpful.
 on July 6, 2017
By North Star Realty
If you want to save $1,500 a month and do your own online marketing… This is a must-read!

Riveting

One person found this helpful.
 on May 3, 2017
By Ryan Sprague
Few people would say a book about adwords is riveting, but I can tell you that the wealth of information and insight that Perry, Mike, Bryan, et. al. deliver at a blistering pace is breathtaking. This book is worth millions to the right people. Are you the right person? It’s up to you I guess.

An Honest Guide to Google AdWords by a Real Expert

14 people found this helpful.
 on February 4, 2015
By Jason L. Mcdonald
What I ** LOVE ** about this book is its honesty. For example, Perry tells you POINT BLANK never EVER have a Google rep “optimize your account,” and he explains that – unfortunately – many of the Google AdWords reps are not very good. Most of the other books on Google AdWords are apologetics – they don’t really “tell it like it is” but rather tell you “like Google would have you believe.” This book is full of excellent tips and tricks, even for seasoned veterans, plus great resources, plus a wonderful “objective” attitude. I can see why Perry says he’s #1 in AdWords, and he’s right.

Good Starter on Google Advertising

 on August 1, 2017
By Neil Bacon
Good starter book on Google advertising. Easy to read, but gets repetitive. Could be edited down 50% without losing the great information it contains.

THE DEFINITIVE GUIDE FOR ADWORDS

One person found this helpful.
 on May 23, 2017
By Katie Danger
Perry Marshall is my hero!
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