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Amazon Price: $24.95 (as of November 20, 2017 1:48 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Google processes nearly 6 billion searches every daymaking it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

You'll learn how to:
Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
Implement flexible bid strategies that keep you on budget
Triple traffic with Google’s Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by most Google advertisers
Chisel your way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn’t working with Google’s AdWords

Product Details

  • Series: Ultimate Series
  • Paperback: 314 pages
  • Publisher: Entrepreneur Press; Fourth Edition edition (October 1, 2014)
  • Language: English
  • ISBN-10: 1599185423
  • ISBN-13: 978-1599185422
  • Product Dimensions: 7.8 x 0.8 x 9.9 inches
  • Shipping Weight: 1.6 pounds

Customer Reviews

Hands Down THE Best Adwords Resource

44 helpful votes
 on January 9, 2017
By Joshua Garrison
This is literally the best $15 I spent in 2016. I had recently hired an Adwords consultant for $500 a month to run the Adwords for my small bookkeeping business. To my horror, one month into the process I discovered that one of the ads they had written used the word “booking” instead of “bookkeeping”. This is an ad I had spent hundreds of dollars on.

Adwords is the stock Market and Keywords are the companies

3 helpful votes
 on August 22, 2008
By Mark Ruzomberka
To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords. Everything I knew about Marketing previous to getting involved in SEM, was based on last semester of school. I took a Marketing class as a requirement for my Business Minor andthought it was silly and not really applicable to the real world. After four years of building software in a software development group I have moved over to the dark side. Yes, instead of worrying about user experience, and how well the site is working I now worry about cramming advertising on web pages, so I needed some background on marketing again.

Great for novices and experienced marketers

1 helpful vote
 on July 9, 2017
By Chris
As a digital marketer you never really stop learning and this book does a great job of teaching everyone from the novice AdWords user to experts with years of AdWords experience under the belts. You’re guaranteed to learn something new.

A really terrific book. I had to get over the "salsey" …

5 helpful votes
 on July 12, 2015
By wantoun
A really terrific book. I had to get over the “salsey” talk in every chapter to really start liking this book: every chapter starts with a couple of paragraphs about how this chapter will change your life and get you to make millions of dollars! (hence the 4 & not 5 stars – it just gets on your nerve)

No Greater Truth Exists

1 helpful vote
 on July 14, 2009
By Mark E. Thurston
If you are doing any business on-line or off, you not only need to have read this book, but you need to read “The Definitive Guide to AdWords” directly from […] He also has Free Adwords e-mail courses and a ton of information for sale that will pay for it-self if you are currently spending more than $1000 with AdWords a month. All I can say is, THE MAN IS A GENIUS! (And so why are you reading Amazon reviews?) Go get educated and make and save some money at the same time: […]. (After you are comfortable with that, Goggle Glenn Livingston and take your business to the next level. With these two guys to help you, your business CANNOT fail! And it all will begin with this book:

Best AdWords guide out there so far.

1 helpful vote
 on December 16, 2016
By dante
This is the real deal when you are looking for an AdWords guide. don’t waste your time and that dollar for the cheapest guides out there, they are OK but this is a really complete one.

Worth 10x the Price for Sure

2 helpful votes
 on January 1, 2016
By Jason Bedunah
I’ve done Adwords for years for clients but almost always chose to delegate to someone else. This is mainly because I found Adwords limiting (the ads are sooo small) and I’ve felt the bids had gotten too high for most industries.

Amazing book by Perry Marshall

1 helpful vote
 on August 30, 2017
By dima
Amazing book by Perry Marshall.

Full of little gems!

2 helpful votes
 on May 21, 2014
By Akis
I read a lot of business and self-development books each year. Every now and again a book comes along that makes me realize to take a step back, stop reading and just re-assess everything that I am doing. Reading this book helped me realize what I have been doing correctly so far, but also how much money I have been wasting on Google ads.
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