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Amazon Price: $29.99 $15.88 You save: $14.11 (47%). (as of November 20, 2017 1:53 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. * Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN * This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise * The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy * Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign * The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Product Details

  • Paperback: 504 pages
  • Publisher: Sybex; 1 edition (January 12, 2010)
  • Language: English
  • ISBN-10: 0470562269
  • ISBN-13: 978-0470562260
  • Product Dimensions: 7.4 x 1 x 9.2 inches
  • Shipping Weight: 1.6 pounds

Customer Reviews

Textbook meets Reference Book

3 helpful votes
 on December 15, 2010
By Jeremy
This book was certainly the most interactive books I’ve ever read; even more so than those `Choose your Own Adventure Series’ books that I will never actually admit to purchasing. The medium in which the author made her book available played a huge role in my enjoyment of the material. I was able to purchase her book through the Kindle store on and download it onto my iPhone. This made it extremely convenient to interact in `real-time’ with the various website links that Thomases provided in her data references. This `interactive’ theme carried its way throughout the entire book, enabling me to be `just click away’ from relevant blogs, stories, feeds and references.

An essential guide and reference for marketing with Twitter

15 helpful votes
 on February 5, 2010
By Christopher Maddox
I am not a marketing person per se, but as a business executive I have to appreciate any resource that helps me get my arms wrapped around a new technology and how it can be leveraged to improve my results. I have been a Twitter user for nearly two years, but my use is limited mostly to personal networking, following news in my industry, and staying connected with my home city while I travel extensively on business.

Twitter Marketing by Hollis Thomases

5 helpful votes
 on January 27, 2010
By Jeff W.
Hollis has written an excellent book giving newbies and oldies a great tool to learn how to market a business or service on Twitter. The book is well laid out, organized very well and very through. You will learn many useful things about to market your business on Twitter from Hollis’s idea and excellent examples. Hollis is a real person and personally responded to several twits I sent her. You can’t learn from a better expert than Hollis who runs her own Social Media marketing comapny

Twitter Marketing an hour a day

1 helpful vote
 on May 22, 2011
By Poetical Psyche
Getting this book from Amazon, at their deeply discounted prices, makes the purchase well worth it. However if you see this at a bookstore and have to pay full price I’d advise a quick jotting of the title and author down so you can get it off Amazon later. The book does what it claims to do, help you market your product through Twitter channels. Being comprehensive I have to say it included a lot of ideas and actions you easily could find out for yourself simply by taking part in Twitter. But what makes the book worthwhile is all the resources it provides the reader, many I never would have known about without the book. Hmm.. Perhaps some of these referred sites should have followed some of the author’s recommendations. For a beginner, which I was when i started reading this book, you will learn enough to warrant the price. For someone who has been in the twitterverse for some time perhaps not as much. Yet even in that case the references in the back of the book are a very useful tool to have in one spot. I’m really not sure what more I expected from this book, which i did enjoy, but as seems to be the case with any how to, or educational book, it always seems like something additional could have been included. In this case, again, I really don’t know what that little extra could have been. I’d recommend this book though for the reasons I’ve mentioned already.

Not a very technical book

 on July 22, 2011
By Britt
She provides a good overview of the history and uses of twitter. My issue with the book is the length versus the actual amount of information. It’s very verbose but only includes very basic information – don’t expect anything technical or an explanation of how twitter works.

Twitter Marketing: An Hour a Day

4 helpful votes
 on February 19, 2011
By Steven J Weber
Very detailed and specific. I liked the daily plan, weekly plan, monthly plan the author uses to get a new Twitter user up to speed by giving specific lessons or goals in bit sized pieces.

Already recommended it to co-workers

3 helpful votes
 on March 19, 2010
By H. Lichtenfeld
We had been dabbling in twitter and needed some help. This book has been incredibly helpful. From the basics of twitter-lingo to revealing the power of twitter the author gives you an insider view, allowing you to quickly become a twitter insider. I’ve already recommended and ordered the book for two other colleagues at my company — a founder and the head of customer service. Very timely, extremely helpful!

Somewhat helpful

 on August 23, 2016
By Centerdeal
Dated, although some tips are helpful. Twitter will eventually go the path of MySpace, so I wouldn’t invest too much time into the overall product.

Twitter Marketing

3 helpful votes
 on March 11, 2010
By Charles Chi
For thoses of use who are just getting in on social media marketing this is a must have book when you are planning to use Twitter to it’s full potential. The author provides step by step instruction for the layman to develop an understanding of how Twitter works and how to use it for marketing your small business.

Good basic information on how to use Twitter to market your product or service

6 helpful votes
 on January 18, 2010
By Susanna Hutcheson
I read this hoping to find new and useful information about marketing on Twitter. I’ve had an account a long time and used it considerably. I know the many facets of Twitter and am far beyond the basics. So I found little of use in this book because it is basic.
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