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  • The Mobile Marketing Handbook, A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns
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The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

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Amazon Price: $29.95 $17.25 You save: $12.70 (42%). (as of November 20, 2017 6:32 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Focusing on the continuing integration of mobile marketing into the daily lives of consumerslocally, nationally, and globallythis updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

Product Details

  • Paperback: 217 pages
  • Publisher: Information Today, Inc.; 2 edition (January 3, 2012)
  • Language: English
  • ISBN-10: 0910965900
  • ISBN-13: 978-0910965903
  • Product Dimensions: 6 x 0.7 x 8.9 inches
  • Shipping Weight: 12 ounces

Customer Reviews

Good Book for a Mobile Marketing Beginner

5 helpful votes
 on April 20, 2010
By Veronica Robbins
This is the first book I have read on mobile marketing, and I read it AFTER I started my business’ first mobile marketing campaign. It was very useful in helping me understand the “lay of the land” in the mobile marketing world, explaining the different types of mobile marketing, legal issues, and integrating mobile campaigns with social networking. The online resource guide was very helpful, and even though I bought the book with text messaging marketing in mind, I ended up with a bunch of other ideas that I have since put into practice. My only disappointment was that I wanted even more detail on some topics, but I’m sure that’s because I’m just at the beginning of my journey in this area. I recommend this book to anyone who is even thinking about mobile marketing.

Good book

Helpful
 on September 22, 2016
By Tapiwa Gwaze
If you are interested in mobile marketing then I definitely recommend this book. I learned quite alot from this book.

Up to date information

Helpful
 on July 1, 2016
By JJT Budde
It was copyrighted in 2013 but it has relevant information in it.

Excellent Resource

1 helpful vote
 on October 23, 2012
By Bill W
Kim really knows her stuff. Purchased the book before I took her boot camp course. Very informative and detailed. Everything you need to know about mobile marketing is in this book.

Loved it. Learned a lot.

Helpful
 on June 1, 2015
By Emma T A
Really great mobile marketing education.

Four Stars

Helpful
 on September 12, 2015
By harry
good.

Great Book

Helpful
 on March 12, 2013
By Susan P. Gallagher
Kim Dushinski’s book, The Moblie Marketing Handbook, helps navigate the Mobile Market! You have to look inside to find out about the fish!

Good Book

Helpful
 on December 21, 2011
By david bame Jr.
Good book. Worth the read and worth the investment. I’m sure I will be using it as a resource reference.

Great Book!

2 helpful votes
 on March 29, 2010
By Peter Humleker
Great book for those who want to get started in the Mobile Marketing
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