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This book contains the information you need to make your interactive investment deliver. The DMA's 6th annual 2004 E-Commerce Report provides a realistic outlook on how direct marketers are using and managing interactive media. E-mail marketing has seen unprecedented growth especially due to the Return on Investment (ROI) yields. The ability to immediately reach hundreds of thousands of individuals for just pennies per contact provides more than ten-fold return on the costs invested. However, the interactive media environment has changed drastically and is till in a state of transition…

Product Details

  • Publisher: DMA (2004)
  • ISBN-10: 1931361479
  • ISBN-13: 978-1931361477
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