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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

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Amazon Price: $44.99 (as of September 26, 2017 4:13 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare for, execute, and evaluate SEO initiatives Examine a number of advanced strategies and tactics Understand the intricacies involved in managing complex SEO projects Learn what's necessary to build a competent SEO team with defined roles Glimpse the future of search and what lies ahead for the SEO industry

Product Details

  • Series: Theory in Practice
  • Paperback: 608 pages
  • Publisher: O’Reilly Media; 1 edition (October 31, 2009)
  • Language: English
  • ISBN-10: 0596518862
  • ISBN-13: 978-0596518868
  • Product Dimensions: 7 x 1.3 x 9.2 inches
  • Shipping Weight: 2.1 pounds

Customer Reviews

Excellent Resource

 on January 1, 2015
By Edward J. Barton
This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago – after the last “big wave” of changes in how Google ranks and the Bing/Yahoo combo for search. Based on what I know, the information and approach is still solid. While the vendors and some of the tactics have changed – and the pace of change on the web is extreme – the book hits the spot.

Great Book to Begin SEO Journey!

 on July 16, 2015
By Observations
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn’t understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.

Great Book with One Important Production Failure

7 people found this helpful.
 on May 6, 2014
By Ed Hobbs
The four authors did a great job in the scope of the subject matter in this book. The publisher did a great job with The Table of Contents, Glossary and Index as all are comprehensive.

This is the SEO Bible

One person found this helpful.
 on May 25, 2015
By Phil Singleton
This is the definitive book on SEO for any agency or consultant. It’s the only SEO book in my office, and its required reading for new hires at m y agency. I have the first and second editions. Its important to own the most recent edition because of the algorithmic sands are in constant flux. I also suggest following the authors online, particularly Eric Enge & Rand Fishkin.

Best SEO Book Available on Planet

 on August 26, 2013
By Mahahind Charan
This is the best SEO book available on this holy Earth. I started doing as SEO as beginner and this book helped me great. I read it more than 20 times, at some places the language is bit rough and technical but with two or three reads its fine. If you are starting SEO and learning with the help of forums, this is the best book for you. Read it and apply it to your business. Yeah, SEO is changing every second week so forums are always helpful. I will give five to this book. Thanks Eric.

THE textbook for SEO…

One person found this helpful.
 on October 25, 2010
By Joseph Ratliff
This is one monster of a book on SEO. Very technically written, not for the ultra-novice, “just starting out online” reader in my opinion.

good book with great price. worth it.

 on April 13, 2017
By Winston Lee
good book with great price. worth it.

It was a great book for understanding the basic/core of SEO I was …

 on March 14, 2016
By Amazon Customer
It was a great book for understanding the basic/core of SEO I was hopeing for something a bit more advanced ro theoretic, but a solid book none-the-less.

Five Stars

 on April 24, 2017
By Mike DeWolfe
Really great read. Very in depth and thorough.
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