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The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

Rating: 
Amazon Price: $44.99 (as of November 22, 2017 6:43 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare for, execute, and evaluate SEO initiatives Examine a number of advanced strategies and tactics Understand the intricacies involved in managing complex SEO projects Learn what's necessary to build a competent SEO team with defined roles Glimpse the future of search and what lies ahead for the SEO industry

Product Details

  • Series: Theory in Practice
  • Paperback: 608 pages
  • Publisher: O’Reilly Media; 1 edition (October 31, 2009)
  • Language: English
  • ISBN-10: 0596518862
  • ISBN-13: 978-0596518868
  • Product Dimensions: 7 x 1.3 x 9.2 inches
  • Shipping Weight: 2.1 pounds

Customer Reviews

Excellent Resource

1 helpful vote
 on January 1, 2015
By Edward J. Barton
This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago – after the last “big wave” of changes in how Google ranks and the Bing/Yahoo combo for search. Based on what I know, the information and approach is still solid. While the vendors and some of the tactics have changed – and the pace of change on the web is extreme – the book hits the spot.

Great Book with One Important Production Failure

8 helpful votes
 on May 6, 2014
By Ed Hobbs
The four authors did a great job in the scope of the subject matter in this book. The publisher did a great job with The Table of Contents, Glossary and Index as all are comprehensive.

Great Book to Begin SEO Journey!

1 helpful vote
 on July 16, 2015
By Observations
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn’t understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.

Best SEO Book Available on Planet

Helpful
 on August 26, 2013
By Mahahind Charan
This is the best SEO book available on this holy Earth. I started doing as SEO as beginner and this book helped me great. I read it more than 20 times, at some places the language is bit rough and technical but with two or three reads its fine. If you are starting SEO and learning with the help of forums, this is the best book for you. Read it and apply it to your business. Yeah, SEO is changing every second week so forums are always helpful. I will give five to this book. Thanks Eric.

THE textbook for SEO…

1 helpful vote
 on October 25, 2010
By Joseph Ratliff
This is one monster of a book on SEO. Very technically written, not for the ultra-novice, “just starting out online” reader in my opinion.

Five Stars

Helpful
 on November 11, 2017
By Chris Bleill
Excellent, detailed guide. Probably some of it is out of date now, but I still refer to it occasionally.

It was a great book for understanding the basic/core of SEO I was …

Helpful
 on March 14, 2016
By Amazon Customer
It was a great book for understanding the basic/core of SEO I was hopeing for something a bit more advanced ro theoretic, but a solid book none-the-less.

Five Stars

Helpful
 on April 24, 2017
By Mike DeWolfe
Really great read. Very in depth and thorough.

This is the number one in the SEO

Helpful
 on March 10, 2013
By Israel
A great book, I expected no less from the author. It was very enjoyable and I learned a lot. In the future I will continue this writer, to see what else makes publications.

Great Resource!!!!

1 helpful vote
 on May 30, 2010
By Brian Tucker
As a SEM/SEO Analytics Specialist, this book has been a great resource for me. I’m in a position now, where I use this book, daily for project references. A good friend and technology professional recommended the book to me. As I develop my SEO skill set, I can relax knowing there are great books out there to enhance my career. From my experience, this is few and far between. Keep up the good work!
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