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The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing

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Amazon Price: N/A (as of December 12, 2017 12:31 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Traditional marketing is in crisis. Consumer engagement is often little more than a buzzword. But mobile persuasion is an art form. Do it courageously and you'll transform your company's customer relationships forever. How do you move your mobile strategy from commonplace to courageous? First, ask the masters of mobile. Veteran trailblazer Jeff Hasen spent a year talking with the brightest minds in mobile, marketing and business, seeking answers to the toughest questions facing marketers in the mobile era. Through insights from mobile marketers leading efforts for Google, Coca-Cola, REI, Lord & Taylor, Expedia, ESPN, and many others, you'll learn how the world's most influential brands are transforming the customer relationship by: > Handling the mobile user's ever-expanding expectations with flexibility and verve > Knowing when personalization is possible and the actionable steps toward reaching an audience in a one-to-one way > Adopting a new customer service model that serves the self-sufficient mobile shopper > Thinking about the customer journey in a device-computer-wearable-and-back-again loop > Connecting to customers with transparency and humility > Calling your tribe to action when it matters most Read more — and engage with the live version of this book — at artofmobilepersuasion.com

Product Details

  • Paperback: 200 pages
  • Publisher: Frontier Press; 1st edition (2015)
  • Language: English
  • ISBN-10: 0986148334
  • ISBN-13: 978-0986148330
  • Package Dimensions: 7.5 x 5.5 x 0.8 inches
  • Shipping Weight: 12 ounces

Customer Reviews

Develop a better relationship with your customers

One person found this helpful.
 on July 7, 2015
By JCL
Love that Jeff talks about mobile persuasion instead of “mobile strategy”. It’s clear from the interviews with the industry leaders that mobile has moved beyond being something you do and into being a way to form relationships with customers.

A solid read chock full of real-world experience

 on June 6, 2016
By WestNewton33
A solid read with great advice from an industry veteran, and in-depth interviews with marketers at major brands discussing the challenges and opportunities of “going mobile.”
Posted on Jun 11, 2017 - Last updated on Jun 26, 2017
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