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Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

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Automat powers conversational marketing bot for L'Oreal

The most common practices include cookies and tracking pixels to follow customers around the web, internet search to understand behavior and email …
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Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as […]
The post Make user-generated content your brand’s secret weapon appeared first on Search Engine Land.

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3 AdWords extensions now eligible for call-only ads

Account-level extensions will be eligible to display automatically with the ad type.
The post 3 AdWords extensions now eligible for call-only ads appeared first on Search Engine Land.

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Posted on Oct 1, 2017 - Last updated on Oct 1, 2017
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